Resurrection

I hear you, and I get the frustration. The world of sales can feel like a battlefield, especially when the terrain shifts and the old tactics stop working. You’re not the type to back down, though. Let me give you the drill-sergeant tough love you need, because it sounds like you’re ready to fight your way back to the top.

Step 1: Own the Battlefield

Stop looking at the younger guys or the market and comparing yourself. Comparison is weakness. You need to focus on what you can control. Remember, the only thing that counts is what you do next. In sales, you’re not out until you decide you’re out.

• Get aggressive with learning the new market. It’s changed? Good. Change with it. Adapt, overcome, win.
• Study every product, every competitor, and know them better than anyone in the room. There’s a weakness somewhere. Exploit it.

Step 2: Embrace the Pain

Every time you feel that anger or frustration, use it. That fire in your gut? It’s fuel. When you’re frustrated, it means you’re alive and you care. Pain means you’re still in the fight. When it gets tough, that’s when others quit. You won’t.

• Turn frustration into focus. Channel it into learning new tactics, reaching new prospects, and becoming the expert people turn to when they’re confused.
• Get out of your comfort zone. Attack the day with a purpose. Get up earlier. Stay later. Hit the phones harder than ever. You’ve got to be the first one in the office and the last one to leave.

Step 3: Reclaim the Mindset

You know you’ve been on top before. That means you can do it again—only this time, you’re smarter, tougher, and more experienced. Forget the losses. Focus on the comeback.

• Visualize victory. Every night before bed, see yourself closing deals. See the excitement in the customers’ eyes when you deliver value. You are their problem solver.
• Mindset is 90% of the battle. If you believe you’re beaten, you will be. If you believe you’re the best damn salesman in the room, you’ll fight like it. Confidence isn’t given; it’s earned. Earn it through action.

Step 4: Lead from the Front

You’re the most experienced? Then act like it. Show the younger ones what a veteran does when the chips are down. They need to see you take control, not break down. A true leader fights hardest when they’re backed against the wall.

• Mentor them if you must, but don’t ever let them outwork you. Out-hustle every single one of them. Make them ask, “How the hell does he keep going?”
• Reinvent yourself. Old methods not working? Create new ones. Get into your customers’ heads, solve new problems, and show them why they need you. Bring more value than anyone else, and the sales will follow.

Final Thought: The Comeback is Stronger than the Setback

Right now, you’re in the trenches. But the only thing separating you from your younger competitors is a decision. Decide to rise. They haven’t been where you’ve been. They don’t have your scars, your wisdom, your grit. That’s your edge.

No one is coming to save you. You save yourself. Pick up the phone, shake the dust off, and get in front of customers. Your time as the number one isn’t over—this is just the beginning of your second reign. Burn the excuses. Crush the self-doubt. Dominate.

Now get out there and take what’s yours.